Direct Mail in Today’s Digital World….

Jim Wisner    Posted on June 11th, 2014 by Jim Wisner · Posted in General

I am always baffled when the pundits predict the death of Direct Mail. Let’s start out with some interesting statistics: Since 2004, direct mail marketing response rates are UP 14%,.. read more

Direct Mail

Direct Mail: A Marketing Staple

Kishan Gunasekaram    Posted on May 7th, 2013 by Kishan Gunasekaram · Posted in Clients, General

Hello! It has been a while since I’ve had a say here at the Helicopter blog. I will be the first to admit I enjoy technology. I pretty much have.. read more


What is the value of print in the age of digital media?

Louie Chan    Posted on April 23rd, 2013 by Louie Chan · Posted in General

At the beginning of 2013, the president of Hearst Magazines, David Carey, put this letter on their website as part of the New Year’s greeting.  Hearst Magazines include titles such.. read more


The Federal Budget of 2013 – Canada Lags Behind

Louie Chan    Posted on April 16th, 2013 by Louie Chan · Posted in General

I blogged previously about Finance Minister Jim Flaherty presented his budget not only to parliament, but to the entire world through the power of social media.  He live-tweeted as his.. read more


The Changing Communications Landscape: New Models of Marketing Synergy

Jim Wisner    Posted on April 9th, 2013 by Jim Wisner · Posted in General

In this time of ever evolving media, the challenge for today’s marketer is to create synergy between their traditional and digital advertising.  Cohesive brand messaging across multimedia channels is critical.. read more


Golf and Social Media? … turns out, YES!

Jim Wisner    Posted on April 2nd, 2013 by Jim Wisner · Posted in General

I have a difficult time believing I have held off this long without talking about GOLF, but, spring is almost in the air, and it is time! Succumbing to blog and peer.. read more

app shopping

There is an app for that!

Frank Schwan    Posted on March 26th, 2013 by Frank Schwan · Posted in General

Hello, Helicopter Blog fans and welcome to more of the world according to Frank! I had some shopping I needed to do this weekend, and, wow, like many others, I.. read more


Using social media – The Canadian Government

Louie Chan    Posted on March 21st, 2013 by Louie Chan · Posted in General

According to CBC, Minister of Finance Jim Flaherty will be presenting the next budget not only in person, but also in conjunction with social media.  CTV News says this campaign.. read more


What is the Harlem Shake and what does it mean for businesses.

Louie Chan    Posted on March 19th, 2013 by Louie Chan · Posted in General

It started this January with an innocuous video of a few young men in silly costumes goofily dancing around in a room to a song called “Harlem Shake”. Then suddenly,.. read more

Oreo cookie_h

Oreo’s in the dark – what I found fascinating about Super Bowl Sunday

Cynthia Trifiro    Posted on March 12th, 2013 by Cynthia Trifiro · Posted in Clients, General

Hello everyone, it has been a while since I have checked in. I started to write a blog about Super Bowl Sunday. So another Super Bowl Sunday has come and.. read more